Audience Research

http://www.audiencesuk.org/data-and-resources/jargonbuster/S/social-grade

Commonly used social classification systems

National Readership Survey (JICNAR)

Classification	Description
A	Upper middle class
B	Middle class
C1	Lower middle class
C2	Skilled working class
D	Working class
E	Subsistence

Registrar General's Social Classes

Classification	Description
I	Professionals
II	Managerial & technical
IIIN	Skilled non-manual
IIIM	Skilled manual
IV	Partly skilled
V	Unskilled

Classification	Description
1	Managerial & professional
2	Intermediate occupations
3	Small employers & own account workers
4	Lower supervisory & technical
5	Semi-routine & routine Never worked & long-term unemployed

Thinking in terms of class for our OTS, I believe the C1-C2 bracket would be most suitable for our target audience. Perhaps these would be the most appropriate people, as they tend to be more open minded than higher class, and not stuck in their ways like stereotypical lower class. This middle section is where the majority of Brits fall into, and so it would be the most universally acceptable target group. Looking at the research from our questionnaires and such, our OTS and theme is satisfactory with the majority of varied age groups.