Tuesday 14 December 2010

Task 2 (audience theory activity & understanding booklet)

Do you think the audiences for most media texts do come "from all walks of life" or do different kinds of people watch very different kinds of programme. Are there any examples of media texts that you can think of that do seem to have audiences of all kinds of people?

1. Depending on age groups, I believe most media products target a fairly niche audience rather than a large group. It is easier to create a product with an accurate target group in mind rather than something produced for universal purposes. For example, television programmes such as Skins or Misfits are very universally unacceptable as the themes of the programmes are not suitable for all ages. These programmes are targeted at a very niche market due to their content, but are very popular amongst this market as they were created with everything that the audience is interested in. This contrasts with Disney products, as this company in ways caters for all ages. With films such as Toy Story, Disney makes sure to allow fairly adult content in a child friendly manner, such as puns or jokes that younger audiences would not perhaps understand, but adults would enjoy. This is quite difficult to accomplish with films aimed at children. When you, as an audience, think of certain television programmes or films, you can automatically classify their audience through stereotypical traits the products entail. Usually, as a consumer, I wouldn’t find many media products that I watch that I could say would be targeted at a universal audience, so therefore I believe most audiences for media texts very are much individualised. This can be seen with our own media production we are currently creating, the audience will be very specific as we do not stick to conventions or realism.

How much of your media experience is when you are on your own and how much when you are with others?

2. Usually, when experiencing different types of media, as a consumer I am on my own. Although this varies depending on which products I tend to use. When listening to music on say, an ipod, a consumer would tend to be alone due to the headphones that are obligatory when buying the product. This product would also be used alone due to the personal nature it possesses to the holder, as it would have personalised music and pictures etc. This can also be observed when looking over media products such as magazines or your choice of newspaper, as the product is created to suit an individuals taste rather than a mass audience. The opposite can be said for say cinema or television, as when experiencing these things you are rarely alone. With cinema, it is a niche audience that watches the product, but it is normally experienced in mass. This sometimes amplifies the media experience as you can see others reactions and strike up a conversation with those who are seeing the same material as yourself. The same can be seen with television, a consumer would usually find themselves watching this with friends or perhaps family, as it is a universal device, it is more used amongst mass audiences.

Are there any ways in which you share your experiences of the media with other people who weren't around when you experienced the text?

3. Ways in which you could share your experiences of media with others who weren't around when you experienced the text can be accomplished in several ways. Often when people want to share their opinions or thoughts on a media product they can blog their views on the internet and allow others who have experienced the same thing to comment or view it. Another common thing which media products do is to create their own space in which people can comment on their product and discuss with others on how they felt about it. This can be seen on sites such as ebay, amazon or even cinema websites in which viewers can recommend (or not) a film through comments. Another form of sharing experiences could be through social networking, such as facebook or twitter, in which people are free to comment and discuss at their will.

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