I find the cultivation theory to be quite true to life, when you are subjected to something for a prolonged amount of time repeatedly, you become adjusted to it. This can be seen in television and film, even sometimes in music. As a culture we have become used to seeing and hearing of violence in everyday life, this allows us to believe it is normal. This is the same for the use of language we hear nowadays, when being subjected to swearing, we look upon it as an average thing. This differs from say, Victorian times as this language would not be used, to hear something that we are used to now, looking back it would be extremely vulgar. This does not necessarily mean that when viewing these things they will entice you to do them. When viewing violence, I, aswell as many other people do not believe it is right to commit these acts after being subjected to them.
When the series Skins first came out, I was shocked at the amount of adult content in it, as it had not been shown so explicitly in a teenage programme. The use of sex, drugs and violence dismayed many as it was innovative in a programme aimed at such a young audience. Now when viewing these things, I, as a consumer find it completely normal. This type of content is shown more regularly in programmes aimed at a teenagers to adults such as Misfits, Sugar Rush or This is England ’86. Being subjected to this so much on television and film has definitely had an impact on the ‘shock factor’ products must live up to.
Our own production will not entail much violence or crudeness, and so the cultivation theory does not really effect us. The only perhaps 'obscenities' that will be seen is when one of our characters discovers their fatally inflicted mother, although this is not very graphic. As modern audiences have been subjected to much worse than this on a daily basis, it will not seem out of the ordinary.
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