1. I do believe that perhaps in some ways the hypodermic syringe theory could work, but in my experience it has been in more of a positive way than the article suggests. Blaming crime and violence on TV/film is, I believe, a terrible excuse for why people commit crimes in everyday life. As a consumer, when I watch products that entail robbery, crime, or violence, it does not entice me to go out and murder someone, it does quite the opposite. I believe showing such things brings more awareness of circumstances that can occur in reality, and would make you more likely to look out for situations that could bring you into harm.
If watching a programme such as Desperate Housewives, you see Bree doing the washing up or cooking, a man may feel like this is the woman’s place, proving the theory right. A different man may view this completely differently, and think, maybe they’ll do the washing or cooking for their girlfriend to ease the labour. When considering the effects of the theory, I do believe that I have been influenced by some products, such as the Posters of David Cameron on the internet that degrade his slogans and him as a person. This has automatically influenced me to feel that the man and the party are as the posters portray them. Which after much research I can see is true, and so I believe the theory can be used to warn people of rising threats.
How the media can influence an audience;
This image shows David Cameron combined with the previous prime minister Gordon Brown, the message portrays that nothing will change with the swap in roles, that perhaps all of the leaders bring the same outcome in their time in chair. This entices an audience to view the government with less respect, which is emphasised by the 'fooled you again'.
This image is an advertisement from a celebrity magazine enticing and convincing girls that they need to lose weight, the image very clearly shows a young woman that has no need to lose weight, yet portrays her as someone who needs to take the drastic measure of buying diet pills. This is a way of indoctrinating people to believe that skinny is the perfect image, and it allows us to believe we need to lose weight to be accepted.
Ads such as this use the hypodermic syringe theory for good, as it attempts to warn people of the effects of dangerous habits. Advertisement of this sort is a successful way of turning around the view that the hypodermic syringe theory it is only used for negative indoctrination. It is an effective way of portraying a powerful message without using fearful tactics.
Our production will perhaps entice audiences to view films that are similar in style to it, as the conventions we will be using are borrowed from specific directors and film types.
Our production will perhaps entice audiences to view films that are similar in style to it, as the conventions we will be using are borrowed from specific directors and film types.
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